REFERENCE, beauty and its parameters

http://vimeo.com/107976057

Beautiful Chemistry is a new collaboration between Tsinghua University Press and University of Science and Technology of China that seeks to make chemistry more accessible and interesting to the general public. Their first project was the creation of several short films that utilize a 4K UltraHD camera to capture a variety of striking chemical reactions without the usual clutter of test tubes, beakers or lab equipment. I definitely would have paid a bit more attention in chemistry class if we’d had the opportunity to watch some of these. Filmed and edited by Yan Liang.

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